Omid Omidvar

Associate Professor of Organization Studies · Warwick Business School

Omid Omidvar

I study how organizations keep time: the routines, rhythms and algorithms through which they persist, adapt, and sometimes fail to notice that the world has changed.

A routine, re-performed: the same pattern, never quite the same twice.

Recent

  1. September 2026 · Journal of Management Studies Between play and reason: Integrating sensible foolishness into strategy-making workshops

    With Rebecca Lu, Gary Burke and David Carrington. Published online 28 September 2026.

  2. August 2025 · Family Business Review Family lives in motion: Toward a life course process theory of ownership transfer in business-owning families

    With Susan Lanz, Gary Burke and Kajsa Haag.

  3. July 2025 · Academy of Management Annals Temporal patterns in management: Integrating perspectives on rhythms of work and organizing

    With Demetris Hadjimichael, Gary Burke, Igor Pyrko and Robert Chia.

About

I am an Associate Professor of Organization Studies in the Organisation and Work group at Warwick Business School. My research sits where sociological and process theories meet the everyday machinery of organizations: routines, strategy work, and increasingly the algorithms and predictive models that organizations rely on to read a changing environment.

A recurring question in my work is how organizations handle time. Routines are meant to help organizations adapt, yet my study of Moody's credit rating routine before the 2008 financial crisis shows how reliance on algorithmic models can produce a dynamic form of inertia: the model keeps updating while its assumptions quietly settle. With colleagues I have also traced how temporal patterns organize work and strategy, how emergent groups orchestrated help on social media during the Covid-19 pandemic, and how the idea of communities of practice has developed over three decades.

I work mainly with in-depth qualitative and longitudinal case studies, in settings that have included financial institutions, R&D consortia, mergers, festivals, family firms and open collaboration initiatives.

Before joining Warwick in 2023 I held posts at Aston Business School and Coventry University, and was a research fellow at the Innogen Centre at the University of Edinburgh. I completed my PhD at the Manchester Institute of Innovation Research, Alliance Manchester Business School, after degrees in electrical engineering and information technology management in Iran.

Research

Algorithms

Algorithms and organizational inertia

Organizations adopt predictive models and algorithmic routines to keep pace with a dynamic environment. Studying Moody's rating routine in the run-up to 2008, my co-authors and I show how those same models can produce dynamic inertia: constant updating at the surface while assumptions about inputs sediment and the unknown future is simulated rather than confronted. Current work follows algorithmic coordination as organizations scale.

Time

Rhythms and temporal patterns

Work has a beat. Recurring sequences of activity, from daily routines to annual festivals, shape how time is organized and experienced in organizations. Our review in the Academy of Management Annals integrates research on temporal patterns across management, and related studies examine the rhythms of strategy work and the cyclic organization of temporary events.

Practice

Practice, routines and communities

Drawing on practice theory and process philosophy, I study how knowing travels: across the boundaries of R&D consortia, through the routines that collide in a merger, and within communities of practice, a concept whose development I have followed from an interview with Etienne Wenger-Trayner to a comprehensive review of the field.

Emergence

Organizing without a script

How do people organize when the usual arrangements are absent or unsettled? Projects here include volunteers who orchestrated help on social media during Covid-19, play in strategy-making workshops, the life course of ownership transfer in business-owning families, and the strategy work of sustainability professionals.

Publications

Journal articles

  1. 2026
    Between play and reason: Integrating sensible foolishness into strategy-making workshops

    Rebecca Lu, Gary T. Burke, Omid Omidvar and David J. Carrington

    Journal of Management Studies, published online 28 September 2026

    strategypractice

  2. 2025
    Family lives in motion: Toward a life course process theory of ownership transfer in business-owning families

    Susan Lanz, Gary Burke, Kajsa Haag and Omid Omidvar

    Family Business Review, 38(3), 210–238

    timestrategy

  3. 2025
    Temporal patterns in management: Integrating perspectives on rhythms of work and organizing

    Omid Omidvar, Demetris Hadjimichael, Gary T. Burke, Igor Pyrko and Robert Chia

    Academy of Management Annals, 19(2), 861–902

    timepractice

  4. 2023
    Algorithmic routines and dynamic inertia: How organizations avoid adapting to changes in the environment

    Omid Omidvar, Mehdi Safavi and Vern L. Glaser

    Journal of Management Studies, 60(2), 313–345

    algorithmspractice

  5. 2023
    Making space for garbage cans: How emergent groups organize social media spaces to orchestrate widescale helping in a crisis

    Gary T. Burke, Omid Omidvar, Agnessa Spanellis and Igor Pyrko

    Organization Studies, 44(4), 569–592

    crisis & emergence

  6. 2022
    Understanding communities of practice: Taking stock and moving forward

    Davide Nicolini, Igor Pyrko, Omid Omidvar and Agnessa Spanellis

    Academy of Management Annals, 16(2), 680–718

    practice

  7. 2021
    Exploring the root causes of servitization challenges: An organisational boundary perspective

    Ali Ziaee Bigdeli, Kawaljeet Kapoor, Andreas Schroeder and Omid Omidvar

    International Journal of Operations & Production Management, 41(5), 547–573

    innovationAcademy of Management Best Paper Proceedings, 2021

  8. 2021
    Understanding the emergence and evolution of new business models in the UK regenerative medicine sector

    Geoffrey Banda, James Mittra, Joyce Tait, Andrew Watkins and Omid Omidvar

    Technology Analysis & Strategic Management, 33(3), 320–333

    innovation

  9. 2017
    Development of absorptive capacity over time and across boundaries: The case of R&D consortia

    Omid Omidvar, Jakob Edler and Khaleel Malik

    Long Range Planning, 50(5), 665–683

    innovationpractice

  10. 2017
    Science and innovation dynamics and policy in Scotland: The perceived impact of enhanced autonomy

    Michele Mastroeni, Omid Omidvar, Alessandro Rosiello, Joyce Tait and David Wield

    International Journal of Technology Management & Sustainable Development, 16(1), 3–24

    innovation

  11. 2016
    Resist or comply: The power dynamics of organizational routines during mergers

    Mehdi Safavi and Omid Omidvar

    British Journal of Management, 27(3), 550–566

    practice

  12. 2016
    R&D consortia as boundary organisations: Misalignment and asymmetry of boundary management

    Omid Omidvar and Roman Kislov

    International Journal of Innovation Management, 20(2), 1650030

    innovation

  13. 2014

Book chapter

  1. 2019
    Culinary communication practices: The role of retail spaces in producing field-specific cultural capital

    Cristina Galalae, Julie Emontspool and Omid Omidvar

    In D. Bajde, D. Kjeldgaard and R. W. Belk (eds), Consumer culture theory (Research in Consumer Behavior, vol. 20, pp. 169–181). Emerald.

    practice

Writing for practice

  1. 2023
    Predictive models can lose the plot. Here's how to keep them on track

    Vern L. Glaser, Omid Omidvar and Mehdi Safavi

    MIT Sloan Management Review, 13 June 2023

    algorithms

  2. 2021
    Gas boiler ban: How to make sure everyone can afford low-carbon heating

    Ahmad Beltagui, Andreas Schroeder and Omid Omidvar

    The Conversation, 24 June 2021

    innovation

Conference papers, reports and other writing

Peer-reviewed conference papers

Reports

  • Omidvar, O., De Grijs, M., Castle, D., Mittra, J., Rosiello, A. and Tait, J. (2014). Regenerative medicine: Business models, venture capital and the funding gap. Innogen Centre, University of Edinburgh.
  • Omidvar, O., Wield, D. and Tait, J. (2014). Science and industrial dynamics in Scotland. Innogen working paper, University of Edinburgh.
  • Allman, K., Edler, J., Georghiou, L., Jones, B., Miles, I., Omidvar, O., Ramlogan, R. and Rigby, J. (2011). Measuring wider framework conditions for successful innovation: A system's review of UK and international innovation data. NESTA.

Teaching

Current modules

  • IB9070
    Organisational BehaviourFull-time MBA, Warwick Business School
  • IB9PVD
    Organisational BehaviourPart-time MBA (London Accelerator) and Global Online MBA
  • IB3N90
    Managing People in a Complex WorldBSc Management, International Management, Accounting and Finance, joint degrees and exchange students

My teaching asks students to reframe. The same organizational situation looks different through structural, human, political and symbolic lenses, and much of the work in the room is learning to switch between them deliberately. MBA sessions run on live cases, debates, simulations and polling rather than lectures alone.

Before Warwick I taught strategic management and strategic decision-making at Aston Business School, including on the Executive MBA, along with research methods for postgraduate students. I am a Senior Fellow of the Higher Education Academy.

I supervise doctoral research on routines, algorithms, temporality and practice-based approaches to organizing. Prospective PhD students working in these areas are welcome to get in touch.

Recognition & service

Awards

  • 2022Pushing the Boundary Award, Strategizing Activities and Practices division, Academy of Management, for Rhythms of strategy
  • 2022Best Reviewer Award, Strategizing Activities and Practices division, Academy of Management
  • 2022Research Excellence Award, College of Business and Social Sciences, Aston University
  • 2021Best Paper Proceedings, Operations and Supply Chain Management division, Academy of Management
  • 2021Runner-up, best paper, Corporate Social Responsibility conference
  • 2014Best Developmental Paper, Strategy-as-Practice track, British Academy of Management

Service and engagement

I review for the Academy of Management Review, Journal of Management Studies, Human Relations, Management Learning, International Journal of Management Reviews, Journal of Management Inquiry and R&D Management.

I chaired the Research Ethics Committee at Aston Business School from 2019 to 2022, organised the Strategy Practices and Processes track at EURAM 2017, and co-organised the Strategizing Activities and Practices workshop at Aston in 2020.

I was a co-investigator on the EPSRC-funded Digitally Advanced Services project, and have run strategy workshops with the NHS West Midlands strategy unit and with councillors and local-authority executives on financial inclusion.

Contact

Email

Office

Room 2.133
Warwick Business School
University of Warwick
Coventry CV4 7AL, United Kingdom

Elsewhere